Jeffe Kennedy
Fantasy. Power. Passion

The Problem with Short-Term Thinking in Book Marketing

Posted Jan 18 2018 in , , , ,

I’m getting serious about regular yoga practice lately. My lovely stepdaughter and son-in-law gave me a gift certificate for Christmas to 6pm.com, where I was able to get all kinds of great yoga clothes for not much money! This is the pic I took for them to show my loot. I’m excited because I’ve found […]

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Which Marketing Is Worth Paying For?

Posted Sep 21 2014 in , ,

I’m over at Word Whores today, talking about my favorite free and paid marketing venues.

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Using the Holidays as a Plot Device – from Perky to Perfect

Posted Dec 9 2012 in , , , ,

I’m over at Word Whores this morning, talking about the bad and good of holiday-themed stories.

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What to Do When Your Books Aren’t Anything

Posted Nov 15 2012 in , , ,

I’m over at the Fantasy, Futuristic and Paranormal blog today, talking about being a cross-genre write – and why my agent said my books aren’t anything.

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Choosing Your Billing

Posted Apr 25 2012 in , , , ,

How people bill themselves and their products fascinates me. You know what I mean, right? The “best,” “tallest,” “newest,” “most.” Advertisers have been after this method for years, trying to convince consumers that this particular thing is special, unique, superlative and Must Be Purchased. Of course, there are laws that require Truth in Advertising. The […]

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